Richard's Blog

When I was young there were many times that I said

"If only I had started that idea then..I would have been…"

I said this most of the time and had some kind of regret of not putting my ideas to action. The regret would get pretty big when someone would later on made a big success with an almost similar idea or business model.

I believe a lot of people say this to themselves often to cheer themselves up. But something I realized recently is that it doesn't matter if someone else made tons of money with my idea. What is important is that you can create that idea and consistently make new ones. Many companies will thrive because of 'a good idea' but many of those companies go bankrupt because they only have that one idea.

What is more important is that you can keep on making good ideas, which usually come from hard analyzing, seeking efficiency, endless learning and daring to try new thoughts, and then you can keep on thriving. I've realized that, although you do need a home run once a while, it is more efficient in life and business to be hitting field plays with a high average of 0.350 rather than always hitting a home run with a 0.150 average.

So if you are regretting that good idea that slipped away. or that business plan that you didn't have enough money to drive, What matters most is that you possess a mental system that can make a new better idea in the future.

In marketing there is a well-known concept as the 'chasm'

Which is basically there is a chasm between visionaries and pragmatists. So when a technology product is introduced to the world, there is a big gap until the pragmatists take in the new technology all the enthusiasts are talking about.

But I came up to think that this applies to all other markets besides technology.

I think that enthusiasts are extremists. and there are extremists everywhere. if you could mitigate the extreme level 90% and show it to the pragmatists people might have the courage to try.

My theory is that, every person in the world has equal characteristic but different tendency. of example, I believe that everyone has a violent urge but extremists are the ones who murder. But if you mitigate that extreme violence to 90% down you can make violent games, movies that sell like crazy or make punching machines or a sport that makes people fight each other.

This may sound crazy but if someone made a place where you could beat the hell out of some silicon doll and you could program it to be some type of person , like a man who cheated on his wife. And it made hilarious sounds when you beat the s^*t out if it like  

" I'm sorry I cheated on you!", "I'm a jerk for not knowing how precious you are", "I will go to hell for this",

I strongly believe that a lot of people would pay some service for hitting this doll. Although this would be very controversial in my thought.

My theory is if we want to look for a totally new markets then we have to look at the extremists. The people who we bare not to talk about or look at.

갑자기 문득 들은 생각은 일관성 혹은 폼의 유지가 실무나 프로페셔널의 세계에서는 가장 큰 장점이며, 그만큼 기업에서나 사회에서나 그러한 부분이 가장 중요하다고 여겨진다면, 학교에서는 평가 항목 중에서 '유지'에 대한 항목도 있으면 좋을 것 같다.

예를 들어, 두 학생이 있다면, 수학이 90점 나오던 두 친구가 초등학교 6년 동안 평균 80점을 맞았다면,

1) 한 명은 100, 75점 95점 80점 95점 해서 평균이 89점인 친구와

2) 다른 한 명은 90점 89점 88점 89점 90점 이라고 한다면,

두 번째 시험 점수 기간別 표준 편차가 현저히 낮은 친구들에게는 '유지상' 이라는 것을 주는 것도 나쁘지 않을 것 같다.

물론 100점을 맞은 친구가 노력하면 평균이 올라갈 수 있을 것이라 생각 할 수 있고(머리는 좋지만 기복이 있는), 두 번째 친구에 대해서는 약간 머리가 딸린다고 평가를 할 수도 있겠다. 하지만 오히려 프로페셔널 세계에서는 첫번째는 잠재력이 있지만 기복이 심하고, 벼락치기성이 높은 사람으로 보일 수 있다. 그리고 후자는 90점 정도의 Class를 가지고 있고, 늘 열심히 하는 사람으로도 보이는 것이다.

- 잡담-

생각해보면 평생 다이어트인으로써, 10년이 지나도 몸무게 변하는 거 없이 180 70키로에 체지방 18%로 유지하는 분이 주변에 있다면, 그 사람은 선천적으로 날씬한 것이 아니라 아마 뒤져보면 매일 뛰는 사람일 가능성이 훨씬 높다.